the partner
Discover Card

the request
Develop an inexpensive direct mail campaign that speaks specifically to four different industries.

the dance
Raindance came up with a series of postcards that used simple, industry-specific visuals and took a fun twist on the common before-and-after approach of other advertisers. The ads "confessed" that Discover Card knows absolutely nothing about certain aspects of a business, but they sure know a lot about payment processing and other services that could help a business grow.

the rain
The postcard campaign generated an 8% response and 50% more leads than all prior marketing efforts to these industries.

B-to-B direct — mail package
TRU