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the partner
Pepsi
the request
Create excitement around the Pepsi "Play For A Billion" Sweepstakes through ongoing communications with the contestants.
the dance
Raindance developed interesting and intriguing packages to communicate details about the sweepstakes and build excitement as the event grew nearer. We developed a money bag announcement kit that spilled money when opened, a sleek travel kit complete with luggage tags and a 30-page travel guide, fun reminder postcards, and a friendly welcome kit that contestants received when they arrived at the sweepstakes event.
the rain
99% of contestants who were selected registered and attended the "Play For A Billion" Sweepstakes event in Orlando, Florida.
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