Lions Club International
Execute a brand print campaign to increase membership and support while
building awareness of the organization's charitable efforts.
We developed ads that appeared in a series of international magazines and
newspapers. The ads featured real people (not models) of different ages and
ethnicities, all with unique and expressive eyes. The headline got to the
heart of the Lions Club mission: "Our vision is a world where no one loses
theirs." A toll-free number and URL told people how to take the next step.
After the campaign began running, feedback from members and prospects was
very positive. The campaign ran for an extended time, as membership and
support increased steadily.