the partner
Lions Club International

the request
Execute a brand print campaign to increase membership and support while building awareness of the organization's charitable efforts.

the dance
We developed ads that appeared in a series of international magazines and newspapers. The ads featured real people (not models) of different ages and ethnicities, all with unique and expressive eyes. The headline got to the heart of the Lions Club mission: "Our vision is a world where no one loses theirs." A toll-free number and URL told people how to take the next step.

the rain
After the campaign began running, feedback from members and prospects was very positive. The campaign ran for an extended time, as membership and support increased steadily.

Print campaign — newspaper
Corona Beer

Print campaign — magazine
Covalex

Multimedia campaign
Toyota Rewards Visa

Multimedia campaign
Lexus Pursuits Visa

Print campaign — magazine
PLATINUM technology