Kathy Evans Wisner
Career path: Started at Kobs and Brady. Went on to FCB/San Francisco, Ketchum, DDB/Needham, Rapp Collins Worldwide and Cramer-Krasselt.
Client roster: Abbott Laboratories, Abercrombie & Kent, Ace Hardware, AirTran, Ameritech Cellular and Small Business Services, Au Bon Pain, Bank One, Charter Communications, Children's Memorial Hospital, Ciba-Geigy, City Staffing, Clorox Company, Chicago Tribune, Crain's Chicago Business, DHL Worldwide Express, Dremel, Discover Card, Eaglemark, Easter Seals, General Electric, Gymboree, Harley-Davidson Financial Services, Hewlett Packard, Hyatt Hotels, Kemper Insurance, Lexus, ManPower, MasterCard, Mead Johnson, Nestle, Pacific Northwest Bell, Peapod, Pepsi, PLATINUM technology, REI, Shaklee Corporation, Southern Bell, Southwestern Bell Yellow Pages, Sport Chalet, Toyota, TRU, U.S. Olympic Sailing Team, U.S. Bank, Visa International, Zurich Kemper Investments
Accolades: Numerous Echo Awards (for strategic excellence)
Student: University of Florida (B.S., Advertising)
Teacher: Gives lectures on advertising and marketing for the Direct Marketing Educational Foundation, and at colleges and universities nationwide.
Ad approach: "Analyze systematically. Plan scientifically. Then go with your gut."