Kathy Evans Wisner
Past life: Rapp Collins Worldwide, marchFIRST, Cramer-Krasselt, Leo Burnett, Campbell-Mithun-Esty, Bayer Bess Vanderwarker, Busch Creative Services
Client history: Abbott Laboratories, Abercrombie & Kent, Ace Hardware, American Egg Board, Ameritech, Anheuser-Busch, Bob Evans Sausage, Caremark, Chicago Tribune, City Staffing, Corona Beer, Covalex, Crain's Chicago Business, Discover Card, Eaglemark, Elco, First Union Bank, Gymboree, Hallmark, Harley-Davidson Financial Services, Helene Curtis, Humana Healthcare, Hyatt Hotels, Kemper Insurance, Kroger, Lexus, Lions Clubs International, McDonald's, MCI, Peapod, Pepsi, PLATINUM technology, Pratt & Whitney, Primus Long Distance, REI, Sears, Sport Chalet, St. Louis Post-Dispatch, Toyota, TRU, U.S. Army, U.S. Bank, The Wall Street Journal
Made history: TV spot for Kroger Grocery Stores is housed permanently at the Museum of Modern Art in New York.
Industry hardware: Brand—Clio Award (for TV), Athena, London International Advertising Awards, Addy.
Mantra: "Advertising is all about relating to your target on a very human level. To do so, you have to go beyond the rational and appeal to the emotional, aiming for the heart instead of just the head."